Grape, Vineyard, Earth. Then Water, Light. Tradition, Passion, Hard Work. Finally the Harvest; and the Cellar, the Bottle, the Table and Mouth. And the wine becomes Serenity, Delight, Company, Meditation, Culture.
The history of wine, often conjugated in Italian in the masculine gender, is in reality studded with female terms. Grapes, vineyard, soil and harvest help the wine grow in the same way that mothers, grandmothers and sisters do; it is them that educate the wine and make it a 'grown-up', great wine.
Even if wine companies are often led by men -the history of Benazzoli itself is fastened to the lives of grandfather and father-, behind every great man there's always a great woman. They are wives, mothers, grandmothers, aunts, nieces and sisters. They all have their own story, personality, dreams and ideas.
Nowadays the females of Benazzoli are Claudia and Giulia, two young businesswomen. And they owe what they are today to the many women of the past who have inspired and educated them. And they can be in turn an inspiration for women working at the forefront, that carry on traditions and jobs typically masculine, women that use their femininity to change the language and manners of those fields at risk of being outdated.
Let's therefore describe the Benazzoli company with a new language: a female language. A language that shall not talk about "wines for ladies" or banalities such as the pink colour, cursive (curly) fonts or other gender stereotypes: we want instead to talk about a wine "made by women". A wine capable of new surprises and new languages; a wine that can be strong, gentle, feminine, sensual and passionate.
This is how Dreams of a Woman come to life: four wines, each one represented by an illustration whose style is evocative, dreamlike and magical. As magical and suggestive is the wine they contain. These four imaginary women have a name and have their own single character, their own style and their own truly personal taste. They all tell us different aspects of the Benazzoli women and their wines.